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eMarketing Business models
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Internet history and statistics
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Banner Advertising strategies
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Banner advertising design
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E-mail techniques and strategies
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E-Mail problems and challenges
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Writing styles for e-mail
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Use of HTML and text in e-mail
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Ethics in e-mail marketing
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Mailing list criteria for e-mail marketing
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Integration of online and conventional marketing
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eMarketing definitions and terms
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Developing effective databases
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Effective search engine optimization
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Directory vs. search engine differences
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Metrics for eMarketing
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Paid Placement search engine models
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Use of auto-responders
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Target marketing
